Reimagining How to Make and Market Art
Welcome to Alfstad& Contemporary. Using digital technologies to help artists communicate, collaborate and reach audiences, Alfstad& Contemporary is exploring innovative ways to produce and promote art. The goal is to create a new art business model – and build a brand recognized around the globe.
Sam Alfstad, the owner of the Gallery aims to bring a new life into Sarasota’s whole contemporary art industry. Alfstad’s focus is to develop local emerging artists and give them a space to create a cultural place. “With this in mind, Alfstad& Contemporary is set up to be much more than a gallery. Equipped with facilities and materials for printing, silk-screening and more, Alfstad envisions his space on 5th Street eventually becoming a hub for artists looking not only to showcase their work, but also develop their craft and expand their mediums. Just as artists gain a space to experiment with their work, the viewing public can experiment with their art collections without breaking the bank. “The same way we want to develop artists,” said Alfstad, “we want to develop collectors.”
Alfstad chose to direct his efforts toward finding and showcasing collections of works–prints, paintings, sculptures and everything in between–of a sort that even collectors without devoted in-home gallery space can imagine showing.
Alfstad is on a personal odyssey to reinvent the concept of the art gallery — no longer just a place for artists to display their work. In the gallery’s season, Alfstad has presented radically different shows of sculpture, paintings, short films, shows and mixed-media exhibits from local, regional and internationally renowned artists. Oftentimes the shows include custom prints created by artists specifically for the show. His gallery is not only a haven for the art community but a space for artists to create onsite works.
Originally founded in 2013, the gallery opened as the IceHouse on 10th. It was relocated in 2015 to a historic building in the Design District of downtown Sarasota, FL, and renamed Alfstad& Contemporary. Today the gallery continues to showcase world-class artists and offer art lovers the opportunity to experience cutting-edge exhibitions. The ultimate goal is to reimagine how to make and market art, and create an art brand and business model recognized worldwide.
Come check ever-changing beautiful and interesting exhibits at Alfstad& Contemporary.
“Meet the best art connoisseur’s of Sarasota and around with fine food and wine and talented sweet Ringling art school students and other professionals. Fun and open people I never would have met otherwise. A city must see art openings: creative and fresh.” – Kent Norton
1419 5th St.
Sarasota, FL 34236
(located in the Rosemary Design District (between Central ave and Lemon ave) next to Lolita Tartine